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The AdWords Bible for eCommerce: Stop Counting Clicks, Start Making Money, by David Rothwell
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How to Sell More and Earn More with Unlimited Budgets
"People have been asking a long time for an eCommerce Google AdWords book. This is the world standard." - Perry Marshall, "Ultimate Guide to Google AdWords"
"A major contribution to the AdWords literature" - Ken McCarthy, Internet pioneer, and founder of The System Seminar
"David Rothwell is one of my most reliable AdWords Consultants for what’s working in the trenches" - Howie Jacobson, "AdWords for Dummies"
AdWords Always Works
Google gets paid for clicks, but you don't - you get paid for sales.
Do you make more money than you spend on AdWords? If not, you're in the majority of advertisers where AdWords is a cost center.
"Follow the Money"
At first glance, AdWords seems simple, straightforward and eminently fair. But Google takes advantage of ignorance all the time, and a little knowledge about AdWords and how it works is usually a dangerous thing.
This advanced guide is not for beginners. It cost £24 Million GBP (US $38 million) in client ad buys to research and took 9 years to write. It is your launchpad to the next level.
In it you will learn why AdWords always works, and how to "follow the money" to turn your campaigns into profit centers.
Lifetime updates
The book comes with unlimited lifetime updates and a limited time offer of free consulting with the Author.
The system it teaches uses no complicated and expensive third-party tools other than the free AdWords Editor software, and spreadsheets.
CLICKS
"Buying the Right Click". Learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.
CUSTOMERS
"Clicks are for Show, but Conversions are for Dough". Google gets paid for clicks, but you don't - you get paid for conversions. Learn how Conversion Tracking works, how it goes wrong, and how to get it right.
CASHFLOW
"Show me the Money". Your eCommerce business is in business for one reason - to earn profit. How to take your campaigns to unlimited daily budgets and accelerated delivery.
This book is not out to "sell you" AdWords
It's an aerial view which reveals the true purpose of Adwords as a "Profit Supply Chain", with countless real world examples, screen shots, hard data, specific examples of what works and what doesn't.
It has a single focus on profitable conversions and asks you hard questions about your business economics and sales processes.
Inside are new ideas and new ways of looking at things that often challenge accepted "best practices". The book covers it all. The how and the what and the why.
Data beats opinion
Profitable AdWords management isn't about activity, but results. It isn't about having great quality scores and low CPA's if you aren't making money.
Nothing matters more than a steady, predictable supply of profitable conversions. If you don't know your numbers, pause all your campaigns now.
AdWords is not easy and 95% of the people who set themselves as experts don't know anything beyond making ad buys.
Permanently employable
You can use this system to work from home, office, car, hotel room, or any other location with an Internet connection.
Choose your clients, what you want them to pay you, when and where you want to work.
AdWords is a miracle of direct response advertising, with almost real-time control, targeting, data acquisition and reporting.
When you master AdWords, you will be permanently employable and able to generate an income for your business, or other businesses who will pay you for it, based on the only thing that matters - profit.
Look inside now!
- Sales Rank: #479746 in eBooks
- Published on: 2014-11-02
- Released on: 2014-11-02
- Format: Kindle eBook
Most helpful customer reviews
6 of 7 people found the following review helpful.
Needs improvements!
By Dragos Mirica
First of all I review this book from an experimented AdWords user (Certified AdWords) perspective so if you are a beginner you'll find this book better than myself but there are better books for beginners like Brad Geddes book who is the only book I highly recommend at this moment.
Now back to the book, like someone else said before me this book is good (not as good as I thought) but very sloppily put together with lots of white spaces. I read this book on my Kindle and the first 65% of this book it was somehow useless to me. The most important part imho is Part 2: Customers and Part 3: Cashflow.
What I dislike the most is when the author is telling you something very interesting and when you'll expect to give the "wow" idea/thing he just move on on a different subject ... AdWords is very complex thing now and what I wanted were more practical strategies with more examples and powerful arguments that will back up his vision.
The main idea of the book is "watch the money" and keep your eyes close to conversions and ROI because AdWords can work but you must achieve profitability with it not just paying for clicks.
2 of 2 people found the following review helpful.
It. Just. Makes. Sense.
By Phillip Ricci
I started a position managing an AdWords account June 29, 2015 for an eCommerce company with no previous AdWords experience, albeit a solid internet marketing background.
I was scrambling when I was offered the job, trying to learn everything I could get my hands on. I took classes on Lynda.com, Udemy.com, called around different agencies, picking their brains. You name it, I did it. Failure is never an option for me.
I can easily and comfortably state, that for me personally, I dominated the learning curve of AdWords in a matter of 1 month after reading this book twice in a weekend. I still go back to it on my kindle and kindle cloud to reference sections I've bookmarked. I've memorized certain sections.
Lynda and Udemy laid the groundwork for learning terminology and getting comfortable in the space, but The AdWords Bible for eCommerce, plain and simple, took my AdWords AND business skills and perspectives to a higher level of thinking as well as implementing, of which, a lot of businesses never even reach throughout the lifespan of their business.
David hits the nail on the head here and I was hard-pressed to find something I didn't agree with him on from a logical standpoint.
While earning my Bachelor's Degree in Business & Economics from Ursinus College, I took a course called Econometrics. If I could ever go back to school, I would base my thesis on the mathematics of two values discussed in this book because of how important they are when managing an AdWords account as a profit center as well as managing one's business in general.
David is on the forefront of this industry and while I felt like I was being sold a bit throughout the book on himself as an AdWords manager, the book was undeniably and insurmountably helpful to me. The ROI I'm going to receive and the business I'm working for has already began to receive from reading it is worth many times over the measly $19.99 I paid for it. It. Just. Makes. Sense.
While Google is constantly making additions to AdWords and while there are many advanced AdWords techniques David hasn't delved into such as AdWords Scripts, I still strongly believe, at least in my lifetime, that the values David preaches the importance of throughout this book will always be fundamentally sound.
Thank you for publishing this David. I owe ya one.
Professionally yours,
Phil
2 of 2 people found the following review helpful.
It's All About Results
By John Chancellor
At first glance, Google AdWords seems simple, straightforward and eminently fair. The ads are short, consisting of one headline of 25 characters, two additional text lines each containing up to 35 characters, and a display URL of 35 characters.
John Wannamaker, a pioneer in marketing, reportedly said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Unlike mass media advertising where you pay upfront, regardless of results, with Google AdWords, you only pay when someone clicks on your ad. But what happens next?
David Rothwell, author of Clicks, Customers, Cash Flow - AdWords Marketing That Pays, has written a powerful, insightful and instructional guide to making AdWords Pay.
According to Mr. Rothwell, the first thing you must understand is that clicks on their own don't count. Actually he goes a bit further, conversions on their own don't count. In his view, the only thing that counts is results - does your AdWords campaign produce a profit?
Before going deeper into what the book is about, I would like to share one other bit of advice from David. This book is not for beginners. David assumes you have a good working knowledge of AdWords. This is a very advanced information. If you are starting from zero, get a book about the basics.
In the book, Mr. Rothwell goes into great detail about what makes a profitable campaign. You cannot focus on the ad, the clicks or any other single component. You must consider each and every step. That includes - 1) the right message 2) reaching the right person 3) on the right web property 4) in the right geographic location 5) at the right time 6) on the right device 7) for the right amount of money.
David covers it all. The how and the what and the why. One particular line I love from the book, "Data beats opinion. We test everything."
There are countless real world examples, screen shots, hard data, specific examples of what works and what doesn't. It is a complete guide. It's all there - it will require lots of work. "Google takes advantage of ignorance all the time, and a little knowledge about AdWords and how it works is usually a dangerous thing."
A good question is what makes Mr. Rothwell the authority on this subject. It is very simple. He has spent some £24 million (US $38 million) for clients on ad spend. Now he only takes clients on a success basis. That is they only pay him a fee based on the results he delivers. And in his own words, he has gone from unemployable to permanently employable. He has mastered AdWords - his criteria for success is making a profit from AdWords - not just clicks, not just conversions, but most of all, profit.
If you are looking for an authoritative guide to making AdWords pay, then look no further.
I was provided a review copy of this book.
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