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Se puede leer la mente del consumidor conocer sus motivaciones sus deseos y su proceso de toma de decisiones para disenar programas de marketing mas eficaces? De la convergencia entre las neurociencias y el marketing surge el neuromarketing disciplina cuya finalidad es incorporar los conocimientos en los procesos cerebrales para aplicarlos a la relacion entre la empresa y sus clientes en campos tales como la comunicacion el posicionamiento el producto el precio el branding y todos aquellos de los que se sirve una organizacion para lograr satisfacer las necesidades de sus clientes. En este libro Nestor Braidot le explica como aprovechar el neuromarketing independientemente del tamano de la empresa en la que pertenezca del producto que venda y del tipo de consumidores a los que se dirija. Un libro en definitiva que pone a su alcance tecnicas y conocimientos a las que hasta ahora solo accedian las multinacionales. Ponte al dia con la disciplina que esta revolucionando el mundo del marketing Por que elegimos Coca-Cola por encima de Pepsi? Por que tomamos la decision de colocar un producto y no otro de forma instintiva en el carro de compra? Nestor Braidot te lo cuenta en Neuromarketing una guia imprescindible para navegar y seducir a los consumidores Marc Cortes socio-director de RocaSalvatella y profesor de Marketing de ESADE. Por fin llega de la mano de alguien tan renombrado en la materia como lo es Nestor Braidot un libro en castellano sobre el neuromarketing Javier Piedrahita director del portal www.marketingdirecto.com
- Sales Rank: #2073038 in Books
- Published on: 2011-07-01
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.02" h x .49" w x 5.98" l, .70 pounds
- Binding: Paperback
- 234 pages
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