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Managerial Economics: Theory, Applications, and Cases, by W. Bruce Allen, Neil A. Doherty, Keith Weigelt, Edwin Mansfield

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Economic decisions are at the heart and soul of modern business and almost every business process has been subjected to economic analysis. Much of this analysis is applied microeconomics, in one form or another. Recently the emphasis in managerial economics courses has swung towards business studies and this new edition reflects this shift. Two chapters on traditional topics have been dropped and new chapters have been intorduced on important and contemporary subjects.
- Sales Rank: #2885283 in Books
- Published on: 2002-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.25" w x 1.50" l, 1.10 pounds
- Binding: Hardcover
- 808 pages
About the Author
W. Bruce Allenis professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. Edwin Mansfield was a longtime professor of economics at the University of Pennsylvania. His textbooks have been a staple in economics courses at thousands of colleges and universities around the world.
Most helpful customer reviews
5 of 6 people found the following review helpful.
Managerial Economics
By ken savage
This book has undergone a major revision since the 4th edition. The authors have done a good job of explaining basic economic principles and then applying them to the business world. New chapters on auctions and incentive schemes are both informative and timely. This is a must reading for those who think economic principles are just for the classroom. Not only do the authors show how the principles are applied (through examples from the business press), they also concisely explain them.
A valuable book for both practitioners and students.
0 of 9 people found the following review helpful.
Communication??
By Jose M. Lopez
This book is not easy reading. Do economists live in another world? I read a paragraph to my wife, an English school teacher, and she said that it was very poor English. The author and the school were he teaches, is very prestigious.
0 of 0 people found the following review helpful.
BORING!!!!!
By Gary D Finkelstein
One of the worst textbooks Ive ever had to read. College students beware, its like Ny Quil without the hangover
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