Selasa, 18 Juni 2013

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Extreme NXT: Extending the LEGO MINDSTORMS NXT to the Next Level, Second Edition, by Michael Gasperi, Philippe Hurbain

Although LEGO MINDSTORMS NXT allows anyone to build complex inventions, there are limits to what you can do with what comes inside the box. This book shows you how to advance the NXT with more than 45 exciting projects that include creating a cool magic wand that writes words in thin air, building a remotely guided vehicle, and constructing sophisticated robots that can sense color, light, temperature, and more. All projects are explained with easy-to-follow, step-by-step instructions, so you'll be able to create them successfully whether you're a novice or an expert. This book also shows you how to expand the programming software and use the alternative language NXC.

New input devices—such as keypads, sensors, and even the human body—are covered, along with fun games such as surfing, PONG, and SIMON. On the serious side, there are classic engineering challenges such as controlling an inverted pendulum, making a robot that follows a wall, and building several light-seeking vehicles. Some projects are just entertaining, such as the Etch-A-NXT; others are useful, such as a motorized camera mount that takes panoramic photographs.

This second edition accounts for the important changes found in the next generation NXT, and it also covers the original concepts in greater depth. Details are presented for practically unlimited expansion of the NXT inputs and outputs by using the I2C communications bus, and several power amplifier designs allow the NXT outputs to drive bigger motors. Instructions are also included for adapting LEGO Power Functions motors to work directly with the NXT.

  • Sales Rank: #10402094 in Books
  • Published on: 2011-07-21
  • Number of items: 1
  • Binding: Paperback
  • 360 pages

About the Author
Michael Gasperi has been an expert in LEGO Mindstorms sensors since they were first introduced in 1998. His popular web site and contributing chapters to Extreme Mindstorms (Apress, 2000) have guided many people through the process of building their own extensions to the kit.

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4 of 4 people found the following review helpful.
Excellent Introduction To Robotics & Electronics Construction Using Lego Mindstorms NXT
By Ira Laefsky
This well organized book on customizing the Lego NXT Robotic System serves several hobbyist and educational goals in an outstanding fashion. It is a full introduction to sensors, actuators, and microcontroller-based robotics in the context of the Lego NXT System. In the process of describing the sensors, customization of NXT parts and support chips and electronics it provides an excellent introduction to hobbyist electronic construction. Finally, together with David Cook's excellent "Robot Building for Beginners", also in the excellent Apress Series, it provides a though introduction to the parts and techniques for constructing and debugging all types of hobbyist robotics and electro-mechanical systems. The differences from the previous excellent edition of "Extreme NXT" are subtle yet important: improved illustrations of construction technique are provided throughout the book; exciting additional projects on GSR (skin resistance measurement) and interfacing the NXT brick with a keyboard interface liven this edition, additonal explanatory material is included in the chapter on I2C interfaces and in Appendix A on electronic construction techniques.

I would recommend this excellently presented and illustrated book as a well organized tutorial in many aspects of robotics and electronic construction.

--Ira Laefsky
MSE/MBA

0 of 1 people found the following review helpful.
A Must Buy if you want more NXT Sensors and the Knowledge to DIY!
By David C. Scheltema
This book, unlike a newer wave of books and sites regarding NXT and LEGO, focus is on the extension of NXT and its extension by way of your own building electronic sensors. This is not a book where you have to buy tons of parts sold by a third-party, nor is it an ad for such companies.

Rather, and much to the authors' credit, this books teaches you about the internals of NXT --not reject the NXT "brain-brick" as not worth using due to particular limitations-- it is a book that guides you through the expansion of the NXT "brain-bricks" abilities; this is much welcome!

If you are a beginner or intermediate electronics hobbyist then you MUST get this book. As I am not advanced in my own knowledge I am not sure how this book could be received if one were say an electrical engineer; but, no matter, for me this is a MUST BUY BOOK!

I can say nothing more endorsing than, "this book ought to have been packaged with the NXT 2.0 LEGO kit as the kit's manual!"

3 of 13 people found the following review helpful.
Caveat Emptor! This book is not really a LEGO NXT book!
By R. Gilliam
My 10-year-old son is very into LEGOs and participates in LEGO League at school. We're always interested on looking at books covering LEGO building techniques and the LEGO NXT/Mindstorms sets and this one sounded fun. HOWEVER, the description is misleading and doesn't really clue the buyer into the content and intent of the book, which is NOT to explore the world of LEGO NXT, but to build DIY electronics projects using LEGO NXT parts. If you are looking for electronics projects and have a Mindstorms set lying around waiting to be hacked (as well as assorted electronics odds and ends and soldering equipment), then this is the book for you! We're talking DIY circuit boards and using blowtorches to melt holes in light bulbs kinds of project here. NOTE that you need to be OK with taking things apart and rendering them ineligible for competition! If, like us, you're looking to expand your knowledge of the possibilities within the constraints of the NXT sets and software, you're out of luck.

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Sabtu, 15 Juni 2013

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Selasa, 11 Juni 2013

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Services Marketing: Concepts, Strategies, & Cases, by K. Douglas Hoffman, John E.G. Bateson

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.

  • Sales Rank: #384840 in Books
  • Published on: 2016-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.00" w x 8.20" l, .0 pounds
  • Binding: Hardcover
  • 458 pages

About the Author
K. Douglas Hoffman is a Professor of Marketing and a University Distinguished Teaching Scholar at Colorado State University. He received his B.S. from The Ohio State University, and his M.B.A. and D.B.A. from the University of Kentucky. Professor Hoffman's teaching experience at the undergraduate and graduate levels spans nearly 30 years while holding tenure track positions at Colorado State University, the University of North Carolina at Wilmington, and Mississippi State University. In addition, he has taught as a visiting professor at the Helsinki School of Business and Economics (Helsinki, Finland), the Institute of Industrial Policy Studies (Seoul, South Korea), Thammasat University (Bangkok, Thailand), and Cornell-Nanyang Technological University (Singapore). Professor Hoffman is an accomplished scholar in the services marketing area. He has written numerous journal and conference proceedings articles on teaching scholarship that have appeared in a variety of publication outlets. His teaching scholarship has also expanded into the co-authorship of three textbooks including SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES, 5E, published by Cengage. Professor Hoffman has received numerous teaching awards at the college, university and national discipline levels, including the prestigious Board of Governors Excellence in Undergraduate Teaching Award. He was also named University Distinguished Teaching Scholar -- a lifetime appointment in 2007. Professor Hoffman is a former editor of Marketing Education Review. His current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.

John E. G Bateson is a Visiting Professor of Management at the Cass Business School and is an independent consultant and company chairman. Previously, he served as Group Chief Executive of the SHL Group, the global leader in psychometric testing for jobs. SHL was listed on the London Stock Exchange and taken private by Dr. Bateson in 2006. Dr. Bateson was also a senior vice president with Gemini Consulting and a Member of the Group Executive Committee of the Cap Gemini Group. He was Associate Professor of Marketing at the London Business School, England, and taught as a visiting associate professor at the Stanford Business School. Prior to teaching, he worked as a brand manager with Lever Brothers and marketing manager with Philips. Dr. Bateson holds an undergraduate degree from Imperial College, London; a master's degree from London Business School; and a Doctorate in marketing from the Harvard Business School. He has published extensively in the services marketing literature, including the Journal of Marketing Research, Journal of Retailing, Marketing Science, and Journal of Consumer Research. He is also the author of SERVICES MARKETING: CONCEPTS, STRATEGIES & CASES (Cengage) and MARKETING PUBLIC TRANSIT: A STRATEGIC APPROACH (Praeger). Dr. Bateson was actively involved with the formation of the services division of the American Marketing Association. He served on the Services Council for four years and has chaired sessions of the AMA Services Marketing Conference.

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Cupping Therapy: An Essential Guide to Cupping Therapy, How it Works, and Its Benefits ( Suction Cup Therapy | Chinese Cupping | Bekam | Hi

If you want to learn all about cupping therapy, how it works, and the numerous ways it can benefit you, then this book is for you!
Read on your PC, Mac, smart phone, tablet, or Kindle device.

Traditional Eastern medicine is becoming more mainstream than ever, with Westerners accepting the benefits of healing therapies such as Chinese herbs, acupuncture, and reflexology more and more. Cupping is one such alternative treatment that goes back thousands of years in Egypt, China, and Greece. Cupping therapy involves using a series of cups to create suction on the skin, drawing blood to the surface and thereby relieving various ailments. It is catching interest in North America as contemporary research suggests that the health benefits of cupping are vast and legitimate. In fact, more and more massage centers and spas even offer cupping as a way to de-stress. In this book, you will learn all about cupping therapy, including what to expect during a session, what ailments cupping can help to alleviate, how it is used in conjunction with other alternative procedures, and how to make the most of your cupping experience.

Here Is A Preview Of What You'll Learn...

  • The Fundamentals of Cupping
  • How to Prepare for a Session
  • What to Expect from a Dry Session
  • All About Ventosa (Moving or Rubbing Cupping)
  • Cupping and Acupuncture
  • Cupping and Moxibustion
  • Cupping and Gua Sha
  • Cupping and Tuī Ná (Tuina)
  • Wet Cupping
  • An Overview of Chinese Medicine
  • Much, much more!
Download your copy today!

  • Sales Rank: #68381 in eBooks
  • Published on: 2015-04-19
  • Released on: 2015-04-19
  • Format: Kindle eBook

Most helpful customer reviews

39 of 40 people found the following review helpful.
Total Waste of Money
By Daphne
I have NEVER written a bad review because I figured my opinion was just that - an opinion. As such, I've always chosen to keep it to myself. This "book" however is so bad that I just can't hold back. It claims to be 52 pages long. Well, 18 of the 52 pages are blank. Yep, blank. Ten more of the pages have between 12 and 98 words each on them. One page is the copyright page. That leaves 23 pages of "content". The average word count on each of the remaining 23 pages is approximately 175 words. I'm attaching a photo of a random page to give you an idea how few words that is. You may note that if you read the sample page is doesn't give you any relevant information about cupping therapy at all. I seriously question all the reviews this product has received because they simply don't describe it fairly at all. One final note - to give you an visual of how few words are on each page, this complete review contains 200 words! That is more than the average page in the book! Don't waste your money. I have requested a return of my mine.

6 of 6 people found the following review helpful.
The only thing this book could be useful for is someone who wants to receive cupping and ...
By Brittany Purdy
I purchased this book because I want to incorporate cupping into my massage therapy practice. It took me maybe 30 minutes to read the entire book from start to finish and I didn't learn a single piece of practical knowledge. The only thing this book could be useful for is someone who wants to receive cupping and would like to know what the application process is like. It doesn't even explain what happens scientifically. For me this was a complete waste of money.

6 of 6 people found the following review helpful.
how it would be any better than just doing an internet search about the topic
By Lia
If you know absolutely nothing about cupping, then this book would be informative. I personally don't see, however, how it would be any better than just doing an internet search about the topic. I read it in about 30 minutes. That's it. It's more like a thick pamphlet. No diagrams. Disappointing.

See all 64 customer reviews...

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